Voodoo doesn’t care about your game’s design. How has Voodoo dominated the Hypercasual space? #1 Game Design doesn’t matter However, Voodoo has truly mastered both the sourcing and promotion of their titles making it tough for studios to compete. This has not escaped the notice of many game developers with hundreds of studios trying to build the next mega hit. The simplicity of the gameplay, coupled with the speed of gamers learning and mastering the challenge creates a voracious need to download the next new idea, older games are quickly discarded or deleted. Of all the genres of games released on the app store, no other genre commands the pure number of downloads that Hypercasual games do. *Data taken from Sensor Tower estimated US game downloads from June 2018 **Data taken from Sensor Tower estimated US game download from June 2018 and assessing the apps mechanics and monetization stream ***Rock of Destruction, Stone Skimming, Dune, Twenty48 Solitaire, Fight List, Paper.io, Twisty Road, Splashy, Waves, The Cube – What’s Inside, Flying Arrow, Stack Jump, Rolly Vortex, Baseball Boy, The Fish Master, Snake VS Block, Color Road, Helix Jump, Hole.io ** Number of games in the Top 100 Free Games US Chart - June 2018 Publisher Broadening the view to all Hypercasual games, approximately 57% of all free game downloads can be attributed to this space. Reviewing the estimated data on Sensor Tower for June in the Top 100 US Free Game charts, Voodoo accounted for 24.7%* of all the free downloads. Space is highly competitive, but there is a clear king of the app store, Voodoo, recently receiving $200 million from Goldman Sachs. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. The games were so simple and casual that anyone could understand them in under 10 seconds. They also importantly removed IAP as the core monetization and replaced it with Advertising revenue. The games focused on clear visuals and simple mechanics and very light progression systems. In 2017 Ketchapp (now owned by Ubisoft) started a revolution of simplicity in game design with mobile titles such as Tower or Ballz. The hypercasual genre has begun to dominate the free app charts.
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